TechCrunch, AOL, and 4A teamed up to host Startup Showdown in the Beverly Hilton Hotel’s auditorium. There were 15 ad-tech startups selected from around the country. I was impressed by the caliber of the startups and had a great time meeting their CEOs. I think Enplug was one of the youngest companies there so I didn’t expect to win.
The format was a pitch and then Q&A from the four judges. Then, the top three startups were selected to do one more pitch against each other. The three finalists along with us were Brander and Paedae. Both have compelling products. The audience then voted for their favorite and Enplug came in the lead :)
Here were some of the fellow companies that I enjoyed learning about:
- Stipple: Founded in 2010. Raised $14.4 million. Stipple’s image-based marketing technology stack detects, recognizes, and identifies the content inside images at scale and enables Advertisers and Publishers to apply interactive curated content, accurate native advertising solutions, and connects organically to commerce.
- TripleLift: Founded in 2012. Raised $4 million. TripleLift’s templating technology uses high-throughput, low-latency to serve ads and relies on computer vision technologies to ensure each brand’s advertising content looks great on each different publisher’s look and feel.
- Paedae. Founded in 2012. Raised $12 million. Paedae allows publishers to give game players physical and virtual rewards for reaching certain milestones, and for brands to present their ads as part of the rewards.
- Blippar. Founded in 2010. Raised from Qualcomm Ventures. Blippar’s technology is bringing “lightning-fast image recognition and augmented reality to mobile advertising.”
I’m looking forward to seeing the successes of these fellow startups!